How to use video and photography branding to boom your social media presence fast?
Personal branding, then, is the process of managing and optimizing the way that you are presenting to others. And social media is one of the keys (if not the biggest key) to managing your personal brand online.
We are entering the era of emotional marketing. Unlike the traditional media or way of marketing things, the call to actions like “buy now” “get it now” are no longer that effective as before. For sale signs and even “register now” for events are being ignored. So do award-winning, and bestselling authors and speakers fill rooms?
Notice their posters and videos for the event. Like this event for example;
How did you feel? Do you feel like going? Were you excited?
This photo for example, where you moved?
Each video or photo of you nowadays most especially in social media should tell a story, touch people, and influence what they feel. If it doesn’t add value, it’ll just be treated just like another stock photo on the internet.
Check out this life insurance ad;
So how? Now these are the elements or things that should be in your photo or video for branding;
Informational. What are you trying to say? What are you trying to achieve? With just one look at the picture or video clip, what’s in it for me? Am I obliged to share it? Is it something useful? Or is it something I already know. Is it a matter of life and death situation where if the others would not know it will impact them significantly? What sets you apart from others who do the same? What’s unique about you? Do you deal things differently? What is your zone of genius?
Consistent. Choose a Theme. Decide what your theme should be. Does it have to be festive? Do you want your viewers to feel happy, excited, sorry, angry or motivated? Be consistent with your theme. Even the choice of color or filter in photos and videos, the mood, the text, and even the size or length.
Relevant. If you are a businesswoman and food supplements are your product, you shouldn’t be talking about technology unless you can lead the story toward making it suitable for people who are into this industry. Keep it on point. What is the current trend or what’s in the news? How you should react to it, or you use it to your advantage.
Keep your photos and videos up to date, informational, consistent, and relevant. Work with an expert for photo and video branding. Their expertise can help make it easier for you, most especially in identifying the uniqueness in you. And then, use these beautifully created photos and videos of you across all your social media accounts, that way people will easily recognize you.
And just like photography and video branding, be consistent, relevant and informational in all your social media posts.